Five strong and pulsing souls, for one large Group. Five prestigious, independent and recognisable brands.
Established in 1968 by Cav. Lamberto Romani, Serenissima Ceramiche is the group’s specialist in porcelain stoneware coverings for residential and commercial applications. Serenissima products are the result of creative vision and constant research, which combine to create surfaces of unbeatable technical and aesthetic quality. The collections, recognisable for their quality and originality, are ideally suited to the many requirements of an increasingly demanding market. Serenissima Ceramiche has renewed its display spaces inside the Casalgrande showroom, transforming them into fully fledged work spaces in which ceramic plays the leading role. This restyling also involved the company’s presence on-line, with the release of a new website and new social network profiles, in a multimedia approach aimed to promote interaction with its public.
Serenissima Ceramiche also communicates with clients and designers at the major Italian and foreign exhibitions, including Cersaie (Bologna), Coverings, Orlando (USA) and Les Ateliers du Commerce, Avignon (France).
Established in 1967 and acquired by Gruppo Romani in 1993, CIR Manifatture Ceramiche proposes glazed ceramic solutions with a strong decorative impact for residential and light commercial applications. It offers its young and dynamic target clientèle proposals characterised by quality, originality and outstanding technical performance. From its earliest days, CIR Manifatture Ceramiche has focused on trim pieces in small and very small sizes, such as the 10×10 cm tile, and the study of graphics, colour and textures, including relief effects. Fine detailing and creative design are the coordinates which define the brand’s identity which, always open to new trends in design, was one of the first to include the hexagon format in its line-up, and to offer full-wall decorations for a playful, even lighthearted approach to coverings. Its deep familiarity with raw materials and attentive control of technologies in the service of creativity have enabled the company to evolve from its roots in ceramic traditions to advanced technological innovation, to anticipate the trends of the international market with high quality products which are also environmentally friendly. A new display area in the group’s showroom at Casalgrande showcases CIR vocation for decoration, while the new responsive website and its presence on the major social networks keep it connected with its public worldwide. Its participation at the most important international exhibitions, including Cersaie (Bologna), Coverings, Orlando (USA) and the Foire de Nice (France), are an effective way of maintaining relationships with professional users in sharing the latest offerings for interior furnishing.
“The Costa Smeralda ceramic company” was established in 1963 at Olbia by Prince Karim, the Aga Khan. The sunny colours of its glazes and refined decoration of its artistic ceramic pieces, combined with a zero kilometre approach and highest quality design, reflect the Costa Smeralda’s reputation as an international byword for glamorous holidays. This pathos translates into an architectonic elegance of the highest level and luxury, the trademark of a land which has become legend. In 2002, Cerasarda was acquired by the group, bringing its refined, exclusive glazed cotto floor and wall tiles to the company and taking the elegance of the Mediterranean, the combination of craftsmanship, culture and technology to the world, growing and changing every day to maintain its contemporary, practical style, without losing contact with its roots. Gruppo Romani has dedicated an entire area to Cerasarda in the group’s showroom at Casalgrande. Not only display, but an multifunctional area intended to satisfy the requirements of architects and designers alike.
To transmit the contents and values of a brand intimately linked to the land of Sardinia and its history, the prestigious showroom and retail space at Olbia have also been renewed, making it the only one in which visitors can find the design accessories and furnishings made by Cerasarda.
The launch of the new responsive website and its dedicated social network channels provide yet more ways of working and maintaining dialogue with professional users, along with the company’s participation at international exhibitions and events.
From Milan Design Week, Cersaie, Bologna and workshops for architects and landscape designers sponsored by Action Group at Milan and Turin, to ICFF, New York and Coverings, Orlando, in the USA and the Foire de Nice on the Cote d’Azur and Maison et Objet at Paris, France.
Established in 1975 and acquired by Gruppo Romani in 2005, Cercom Ceramiche has translated its history into identity and recognition, to maintain its dialogue with the world of architecture and professional users. It is dedicated to offering high quality solutions, focusing on technological innovation, perfecting its logistics and valorising its human resources. Cercom Ceramiche proposes solutions for floor and wall coverings with one of the most advanced production systems in the world, strongly committed to the environment and the ecosystem. Its collections, a balanced mix of design, style and high technical performance, fit perfectly into any modern project. Its new showroom at Casalgrande has been renewed and transformed into a tool for professional users, with an area for ceramic and one for the most advanced technical solutions: from ventilated walls to dry laying systems for outdoors applications and special pieces for swimming pools and outdoors walkways. Its innovative materials and solutions are also showcased on its new responsive website, on its social networks and in the on-line configurator, which enables the user to view their ideal installation featuring products from its range. It also participates in international exhibitions and events as a way of maintaining its dialogue with architects and designers. From Cersaie, Bologna to Coverings, Orlando (USA), Les Ateliers du Commerce, Avignon (France), the Ceramics in Architecture Roadshow, Hamburg and Munich (Germany), promoted by Ceramics of Italy and workshops for architects and landscape designers sponsored by Action Group at Milan and Turin.
Established in 1973 and acquired in 2012 by Gruppo Romani via its subsidiary Ngt. The custodian of a profoundly creative and refined contemporary style, it stands out for its vast product range, ideally suited to the European and USA architecture markets. Isla proposes porcelain stoneware floor and white body wall coverings, with special attention to the selection of decorations and accessories which confer a classic beauty on the product, promoting them with its participation in the major trade shows: Coverings in the USA and Cersaie in Italy, as well as with its new responsive website, which showcases its entire product range.
Isla is currently an emergent force in the Italian ceramic industry.