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Collector of values

“Every effort, whether physical or intellectual, goes towards keeping our work new while reflecting the company’s style, as part of an on-going evolution which has also been evident in the passage between generations. Our roots give us the strength to take on the future”.


We aim to construct novel approaches for growth day by day,

travel new paths and find new, original solutions. Our aim is to position the group’s brands at the top of their respective markets. To achieve this – a challenge which is renewed every day – we look to our tradition and open our doors to the future.

“The company is research, it is always up-to-date technology, it is science developed by men in continuous progress. The company is a man who believes in the future”

Il Cav. Lamberto Romani

The numbers
More than
50 years

paving the way of people

made in Italy
Sold in more than

countries worldwide
More than
€ 100 mln

annual turnover
8 mln

square meters produced per year

production plants in Italy

and more staff training hours
More than

sizes and decorations

Gruppo Romani
has always operated…

in the light of principles and values, both in relation to its work and its relations with people, which reflect the deeply rooted ethical convictions of the Romani family.

First place is taken by professionalism, respect and honesty, as conditions without which no working relationship can be established or maintained. Quality and innovation are other fundamental values, to be understood not just as objectives, but as a driving force, the motor of the company as a whole.


All our products are marked by an illustrious, rich tradition, which gives them added value.

Fifty years of history, articulated between the specific identities of the group’s various brands, tell the story of a pro-active group marked by continuous innovation and the conviction that every milestone reached is a new point of departure.


A History of success.

A large industrial group founded by a close-knit family known for their commitment, hard work and honesty.

The founders, Lamberto Romani and his wife Alba Maria Spadazzi, created and shaped the company, guiding it up to the present day and obtaining commercial success worldwide.

Their sons, Giorgio and Paolo, equally committed to their vision and plans for the future, have made the company one of the major concerns in its industry and local territory.

The Romani family is a sterling example of a handover between generations, as evidenced by the passage of the role of President in 2016 from Cavaliere Lamberto Romani to his son Giorgio.

Cavaliere Lamberto Romani and his son Paolo Romani are members of the Board, both with the position of Managing Director.


The industrial history of the Romani family

started in 1968, as the authentic expression of Made in Italy values, marked by passion, competency and the objective of continuous growth.

2016 was an important year for the company: established under the name Ceramiche Serenissima, it became Gruppo Romani, a new international trademark which has reinforced the company’s – and the family’s – identity, and clearly outlined its commercial profile.

The group’s brands, Serenissima, Cir, Cercom, Cerasarda and Isla, have acquired new strength and their own precise identity as part of a consolidated group with clear future objectives.

The Main Stages.
01 JANUARY 1968
Ceramica Serenissima S.p.A.

Cav. Lamberto Romani establishes Ceramica Serenissima S.p.A. at Casalgrande di Reggio Emilia; top management is represented mainly by the Romani family (Lamberto Romani and his wife alba).
01 JANUARY 1993
Ceramica Cir S.p.A.

With the two sons Giorgio and Paolo entering management, the company takes over Ceramica Cir S.p.A., established in 1967 in Rubiera (Reggio Emilia), a leading manufacturer of small size ceramic finishings.
01 JANUARY 2002
Cerasarda S.p.A.

Ceramica Cir S.p.a. takes over Cerasarda S.p.A., “ La Ceramica della Costa Smeralda”.
01 JANUARY 2003
Gruppo Serenissima

The birth of the Gruppo Serenissima Cir Industrie Ceramiche S.p.A.
01 JANUARY 2005
Ceramica Cercom S.p.A.

The Group takes over Ceramica Cercom, a company specialising in manufacturing and marketing technical porcelain stoneware.
01 JANUARY 2008
The Cerasarda brand is incorporated into the Group.

01 JUNI 2008

The new Opificio Cerasarda, Sardinia, is established with an investment of more than 3.5 mn euro on the highway between Golfo Aranci and the Costa Smeralda.
01 JANUARY 2009
The Official Sponsor Group Bologna Calcio Football Club

The Group becomes the official sponsor
of the Bologna Calcio Football Club. This operation promotes the Romani’s passion for “teamwork”, once again combining family and company values.
01 JANUARY 2010
The Territory

Wishing to keep its production in Italy, the group acquires a ceramic factory in the Rubiera ceramic district.
01 JANUARY 2012
NGT S.p.A.

The Group acquires the Isla Tiles brand in partnership with Mauro Cappelli who becomes CEO through its subsidiary NGT Spa.
01 JUNE 2013
The production plant

The Group invests over € 20 million to upgrade the production plant in Rubiera.

01 JANUARY 2016
Serenissima Cir evolves becoming Gruppo Romani S.p.A.

The Group evolves the definition of the company name and becomes GRUPPO ROMANI S.p.A., with the will of give a clear message of continuity through the family surname set as an identifying element. It is a turning point that also sees a series of production investments worth around € 8 million. Among the most significant events, the opening of two new ones show room in China, the redevelopment of the show room of Casalgrande, the development and expansion of R & D laboratories and Quality, MP (Raw Materials) and CQ (Quality Control). The results of the digitization process are also important, with the online placement of 5 new websites, corresponding to the various brands of the Group, and the opening of the social channels. On the training front, 2016 saw the beginning of collaborations with major university universities e the start of the first edition of the “Progetto Gruppo Giovani Romani”.
01 JANUARY 2017
Constant evolution

Further productive investments, which will allow the production of new large formats, for value of around € 12 million, characterize 2017, like this like many initiatives that reposition the Romani Group and its brands on a growing trend. The group obtains the ISO 9001: 2015 Certification. To signal, the redevelopment of the Cerasarda Opificio of Olbia, the evolution of the logistics in an increasingly green, the memorandum of understanding with the IUAV University of Venice, the collaboration with the atelier of Arch. Riccardo Blumer of the USI Academy of Architecture di Mendrisio, the organization of accredited training seminars for professionals, the contest aimed at designers Lighthouse Interior, the collaboration with Casabella Laboratorio and the scholarship available for students of the new Fashion Architecture Course. Furthermore, multimedia implementation towards new ones continues frontiers of communication with the issue of a new one Group mobile APP declined on individual brands.

People are the driving force of Gruppo Romani:

an experienced, solid team,always looking forward to new challenges and to finding the best solutions for the client,with a shared passion, competency and ability to work as a team. The value that Gruppo Romani’s workforce attributes to their work is the guarantee of our quality and continuous evolution. This is why training is so important to us: the group has established in-house refresher courses to support our shared vision as a business.